In ancient of China, women called bras as Dudou. Before the reform and opening, there was no bra in the Chinese market. After the reform and opening up, Wenzhou businessmen brought bras from Europe into the Chinese market. However, the European version of the bra is based on the European female breast design, which was not suitable for Asian women. Asian women’s breasts are large base, small at the top, and hemispherical. By contrast, the European women’s breasts are a small base, large at the top and mango-shaped. Therefore, the rim opening of the European version of the bra is smaller compared to the Asian female breast type. A small cup can press the breast, producing a breast milk for Asian women causing the breast to become unreasonable, and then triggering a series of breast diseases.
In addition, the sponge of bra is a petroleum waste extract that releases toxic carcinogenic gases under normal human temperature conditions. More than 90% of the bras in the market are European-style bras. For this reason, the incidence of breast diseases in Chinese women has risen sharply in the past 40 years, and the incidence of breast cancer among Chinese women ranks first in the world. Faced with this phenomenon, KINVIE underwear adheres to the spirit of ingenuity, under the premise of ensuring quality, paying attention to innovation and making the brand the ultimate. With the mission of “letting wearer return to health”, the philosophy of “Life is love and comfortable” is the research and development concept, and “KINVIE Fashion” is the design criterion to cater to the consumption concept of modern people and create a diversified route of underwear.